June 2, 2012
The World is Your Focus Group

Today, technology has merged marketing and market research. Instead of the two happening as separate, disjointed pieces of a feedback loop, the relationship between the customer and the company can be closer than ever and better for both.

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May 23, 2012
Globe And Mail Live Coverage of Facebook IPO

I joined Report on Business community editor Dianne Nice, technology editor Shane Dingman, technology reporters Omar El Akkad and Iain Marlow, and technology writer Ivor Tossell to live blog the Facebook IPO.  Looks like we were pretty accurate in our forecasts

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May 23, 2012
Kickstarter and the Exciting Future of Funding

Why pitch a VC for funds when you can go directly to the customer!  From there, it’s up to the community to collectively choose, one dollar at a time, which projects are funded. No individual user is charged until the entire funding goal has been met on time by the community. Then..the dollars get forwarded and its off to the races.

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May 17, 2012
MaRS Mavens Launched

MaRS have invited 20 external leaders of the corporate, digital, media, marketing, creative and design industries to join a hothouse of 12 MaRS staff to produce innovation wonderment. We call them the MaRS Mavens. We’re already so grateful for their investment of time and energy, and would like to credit them here publicly.

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May 17, 2012
Whose Your Best Friend Facebook?

If we have one piece of advice for Zuckerberg, not that we expect he’ll take it, it’s this: focus on your nearly one billion users, treat them with respect and keep them happy. If you do that, they’ll take care of you.

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May 3, 2012
Digital Cigarettes?

Is abusing privacy a sin in the way that cigarettes, alcohol and firearms are?  Should Facebook be a core holding in the ‘New Sin Portfolio’?

http://www.huffingtonpost.ca/paul-barter/facebook-privacy_b_1471288.html?ref=canada

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May 1, 2012
I Read it on the Internet so it Must be True!

Many web and social media information sources are woefully short on fact checking and editorial quality.  Consume internet information with a healthy scepticism!

http://www.t4g.com/Ideas—-Insights/Articles/May-2012/I-Read-it-on-the-Internet-so-it-Must-be-True.aspx

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April 27, 2012
Useless Arts Degree? Nope

There’s an old Hollywood saying: No matter how many special effects you load up with you still need a well-written script for your movie to be a hit.

The same can be said in today’s business world where techies are constantly creating disruptive new digital technologies that are transforming the landscape. But what may surprise you is that this new digital age is increasing the employment opportunities of those with a liberal arts education. 

http://www.huffingtonpost.ca/paul-barter/liberal-arts-degree_b_1416414.html

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April 17, 2012
3D Printers - The Magic Boxes that Will Change the World

We’re moving towards a world where everyone can have a magic box in their home that can produce anything. This might sound like we’re overstating the case. If we are, it isn’t by much.

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April 12, 2012
Frictionless Sharing or Social Spam

Social Reader apps are the latest and seediest vehicles for infringing of people’s online privacy — and spamming their friends — through a capability that publishers call ‘frictionless sharing’.

Frictionless sharing tools allow users to pump out to their Facebook friends’ things they are reading or other media they are consuming, like videos and movies. The poster child for frictionless sharing has been Zygna with their FarmVille and other games. How many of us have seen a post on our Facebook wall about someone “looking for a home for an abandoned goat.”

Now newspapers and related sites have come to the party with the Washington Post leading the charge with upwards of 10 million users signing up for it. It is worth highlighting it because of the history of that newspaper. Check out the rest of my post on Huff Post Canada here;

http://www.huffingtonpost.ca/paul-barter/social-reader-washington-post_b_1384054.html

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