In big data, the path to success isn’t planned, it’s discovered. New experiments can be run as quickly as your computing infrastructure allows, and each invalidated hypothesis pushes us closer to a useful answer. This is fundamentally different from how we’ve been trained to think about business—and the world.
Tech and digital mktg guy. Co-author of Stop Wasting Money on Advertising, VP at T4G Limited, Tech Strategy Prof at Schulich. Twitter: @barterpaul
Current Courses Upcoming Book Paul At T4G
Current Courses Upcoming Book Paul At T4G
April 21, 2013
If You Have a Good Job You Know How to Think About Big Data
April 7, 2013
Hey Facebook! Interruption is a Crappy Business Model!
The latest development in broadcast television is the realization that ‘interuption’ driven business models don’t really work. Why then is Facebook copying the failed model?
March 26, 2013
It Takes an Internet Connection to get a Great Job
If you’re reading this, you’re in the majority of Canadians who use the Internet, likely with broadband access, so you’re good. But you may know a friend, a relative or a neighbor who is part of a still large minority of Canadians who don’t use the Internet. You may want to print this off for them, especially if they are still in their working years and struggling to earn a good wage.
March 21, 2013
Dusty Ideas are Dangerous
Your industry, whatever it is, is built on old facts you never think about anymore. When those facts become untrue—something that’s already happening—your industry is going to be destroyed and rebuilt.
March 21, 2013
Better Living for the Internet Savvy!
The average Internet connected family frees up thousands of dollars without giving up anything at all — if they shop around online. Does it sound too good to be true? It’s not. And get this: the savvier you are with tech manoeuvres the more you can save. To start, let’s look at communication and entertainment.
March 14, 2013
Competing on Empathy
If your business model demands that you understand and care about your customers, you had better care about them. A lot.
February 22, 2013
Oscar Winners Might be Different in HighTech World!
Driving Miss Daisy would have been a completely different movie in a world of Google Cars. Here’s how we think some classic movies would be different in a high tech world!
February 15, 2013
Success Means Measuring the Right Things
The question of whether businesses should measure has been put to rest - of course they should. Todays question is ‘what should they measure’ and the answer to that question is incredibly important to long term business success.
February 7, 2013
From Half Brained to Whole Brained!
Science, technology, engineering and math skills are necessary …. but not sufficient. Make sure there’s liberal arts grads on your team!
January 23, 2013
Don't Go to Work - Do Work!
Work is an activity - not a location. With modern technology most knowledge workers can be prodcutive almost anywhere and the need to go the the office every day has gone away.
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